Over fifteen years of experience launching successful products at high stakes. I’ve worn every hat from Product Manager to Account Executive, and I have made billions for some of the biggest brands in tech.
What I Do
* Identify the blind spots in customer segmentation and the frameworks needed to tell the right stories to a broader range of people.
* Pinpoint exactly why potential customers get stuck in the consideration stage, and develop the easily-understood value propositions and objection handling you need to close them.
* Design a buying experience that helps close and onboard customers faster, regardless of their technical sophistication.
What I've done
* Generated $2B+ in revenue across 14 product launches over 15+ years by arming sellers with insight, narratives, and support operations designed with first-time buyers in mind.
* Quadrupled YouTube’s average deal size in the US TV upfront market in one year by making the purchase process familiar to TV buying agencies.
* Doubled LiveRamp’s upsell rates on advanced targeting & measurement solutions by segmenting customers based on digital maturity.
* Improved advertising ROI by 50% for an institutional Financial Services client by convincing them to use anonymized deposit data to train ad creative and bidding algorithms.