No one gets Go-To-Market right the first time
- Customer segmentation
- Sales enablement
- Purchase experience
I transform complex tech products into compelling stories that mainstream customers understand and love.
01
PRE-LAUNCH STRATEGY:
Go-To-Market Validation
02
REVENUE TUNE-UP:
Go-To-Market Acceleration
03
GROWTH PLANNING:
Go-To-Market Contingency Planning
Latest
Case Studies
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YOUTUBE: BRIDGING THE TV-DIGITAL DIVIDE
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
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LIVERAMP: SCALING BEYOND EARLY ADOPTERS
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
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TOP 3 FINANCIAL SERVICES BRAND: BREAKING THE AI ADOPTION BARRIER
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
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BOOMERS N' TECH: FINDING THE TRUE BUYER
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
CHALLENGE:
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
CHALLENGE:
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
CHALLENGE:
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
CHALLENGE:
Adoption of LiveRamp's "cookieless" targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
YOUTUBE: BRIDGING THE TV-DIGITAL DIVIDE
CHALLENGE:
Adoption of LiveRamp’s “cookieless” targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
LIVERAMP: SCALING BEYOND EARLY ADOPTERS
CHALLENGE:
Adoption of LiveRamp’s “cookieless” targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
TOP 3 FINANCIAL SERVICES BRAND: BREAKING THE AI ADOPTION BARRIER
CHALLENGE:
Adoption of LiveRamp’s “cookieless” targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
BOOMERS N' TECH: FINDING THE TRUE BUYER
CHALLENGE:
Adoption of LiveRamp’s “cookieless” targeting and measurement solutions had plateaued after initial success with early adopters.
INSIGHT:
We were treating all potential customers as if they had the same subject matter expertise as our early adopters. Many leads needed different collateral and narratives to understand how our product could work for their business.
SOLUTION:
Developed a customer maturity scale to qualify leads from a serviceable market of 400+ brands and agencies, with tailored messaging and sales approaches for each segment.
RESULTS: Doubled conversion rates from the previous quarter through a pilot program using new customer segmentation and beginner-friendly narratives.
Successful Go To Market Transformations
Read what our partners say about our work
ON CUSTOMER INSIGHTS
“Zach has an innate talent for gathering feedback from frontline customer success teams and distilling it into actionable recommendations for new products or features.”
Yariv A
ON COLLABORATION:
“One of the most enjoyable collaborations I’ve had… valuable insights and recommendations transformed YouTube’s solutions for TV and brand advertisers.”
Marcin B.
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